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Articles by Mike Kallenberger

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AuthorMike Kallenberger
Mike Kallenberger is a consultant and writer. Trained as an economist, his work now focuses on developing consumer insights and brand strategies for his clients, doing business as Tropos Brand Consulting. For much of his 30-year career Kallenberger specialized in beer and alcoholic beverages, working with brands like Sierra Nevada, Pilsner Urquell, and Not Your Father’s Root Beer. In 2018 he won the North American Guild of Beer Writers award for best historical writing for his article “Craft Brewing and the Evolution of American Culture.” More recently Kallenberger has branched out into cannabis-related topics.