As if becoming a music legend wasn’t enough, Willie Nelson has finally taken his love of cannabis to another level. Willie’s Reserve was founded in 2015 and has one mission close to their heart - to let Willie’s stash become your stash. Rather than just focusing their efforts on the strains that the man himself prefers, they’ve taken cannabis culture to another level with a huge assortment of products that meet the needs of any weed lover.
To pull off an operation this extensive, Willie’s Reserve partners with selected farms around the country to ensure they always have access to the highest quality strains out there. Dozens of growing operations from California, Colorado, Oregon, Washington, and more are all committed to making the brand the best that it can possibly be. Between top shelf flower, sleek vape cartridges, and tasty edibles that range from fruity to chocolatey, it’s truly a team effort.
Obviously, Mr. Nelson himself isn’t sitting behind a desk running the day to day operations as he’s busy out on the road being a total badass, but it’s his vision that guides the company through every decision they make. They’ve even begun to partner with others in the music industry and beyond to showcase just how normal cannabis use is and should be viewed, often taking risks that others wouldn’t normally sign up for. So far, it’s worked out quite well, as the brand has incredible name recognition and is known for producing quality bud.