With the legalization movement gaining momentum, the business opportunities in cannabis are ripe for the picking and these celebrities aren’t missing out! And who can blame them? When your name itself is already an established marketing brand with a proven track record of success, it makes sense to expand your enterprises to include a sure fire product with an equally successful business profile! Check out these seven celebrity ganjapreneurs:
This Grammy-winning singer-songwriter aims to give back after cannabis played a huge role in her cancer battle in 2004. In a recent interview with Billboard, Etheridge explained her goals as a brand, “I’m really just entering the market with what I’ve learned in the last 10 years about cannabis in wanting to bring a product to America that is focused on health and on wellness and how important this plant is and used to be in our medicinal system. Seventy years ago it was on pharmacy shelves, now it’s time to get back to that; to understand plant medicine. That’s really where I want to enter this market in.” Her products, Etheridge Farms, are designed to be high quality and offer consumption options for everyone, whether they wish to smoke or not, such as a cannabis infused wine and a balm for muscle pain and arthritis.
Come on, we all knew this one was going to make the list! Snoop’s brand, “Leafs by Snoop,” opens its website with an eloquent quote from the rapper himself, “ Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all. I’ve always been proud of our movement and have personally selected my favorite strains to enjoy. Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine.
Let’s medicate, elevate, and put it in the air!
WIth a full product line from flowers and wax to chocolates and fruit chews, Snoop Dogg’s line is sure to please. Snoop Dogg has also teamed up with Grenco Science to create his own vape products called The Double G Series.
While Bob Marley himself passed long ago, his family is carrying on his legacy with Marley Natural.
This line of strains, designed for specific effects on the user, is sustainably grown and the brand even offers a natural pipe
made of American black walnut, that is perfect for an eco-friendly smoke. Marley Natural spokesperson, Zack Hutson, is quoted as saying “We’re not only natural in how we source our products and how they’re made; it’s important for us to demonstrate to people that the herb can be a natural part of life, which was the way Bob viewed it. So that’s what we’re hoping to do really with this brand — help people understand the herb the way Bob did.
This legendary personality teamed up with Maya Elisabeth, the founder of Om Edibles, to create a line of cannabis products geared toward relieving menstrual discomfort, Whoopi and Maya. “I am thrilled to partner with the amazing Maya Elisabeth to provide women an alternative for relieving the pain and discomfort associated with menstruation. This was all inspired by my own experience from a lifetime of difficult periods and the fact that cannabis was literally the only thing that gave me relief,” says Goldberg. Their product line includes tinctures, bath soaks, balms, and even sipping chocolate!
Roseanne Barr is no stranger to pushing boundaries and blazing trails. This comedian and onetime presidential candidate is an investor in a dispensary known as Roseanne’s Joint where her products will feature prominently.
Hand selected strains to cannabis infused chocolate-covered macadamia nuts from on Barr’s own farm, Roseanne’s Joint will definitely have the actress and comedian’s signature flair
“I’m proud to be a cultural pioneer at the forefront of another wave of progress! And we’re proud of the city of Santa Ana as we continue to move into the era of recognizing cannabis as the natural, therapeutic, herbal substance medical science has proven it to be,” Barr said in a statement.
“I think people need to be educated to the fact that marijuana is not a drug. Marijuana is an herb and a flower.” says long time marijuana advocate and award winning singer/songwriter, Willie Nelson. Nelson’s line, Willie’s Reserve, is grown by independent farmers and encompasses
everything from flowers to pre-rolled joints to vaping products. Nelson has said this about his product line, “I hope it gives social justice to those who are incarcerated for doing what we’re now doing legally,” says Nelson. “I am also committed to have our crops farmed in an environmentally responsible way; to revitalize small farms and to grow it as clean as possible. So far, I’ve really enjoyed meeting with the best growers.”
There is no way to round out this list without the incomparable Tommy Chong! Known for his antics as a stoner stereotype in the Cheech and Chong films and comedy albums of the 70s and 80s, Chong is an icon in the cannabis world. Chong launched his own line of cannabis products called Chong’s Choice just last year. The product line is modest but according to their website,
“represents the absolute highest quality product that is available on the market.”
During a launch event last year, Chong explained, ““I have dedicated my life for our collective enjoyment. Now my only job, except for making people laugh, is testing product. There is so much product to test, I can only test the top 2 percent. Now that’s all you need.”